Digital Transformation
Transformation is hard and digital transformation is no exception. From our experience most programs deliver underwhelming results because they fail to a) have a dedicated team with program leadership experience b) continuously tie all work back to the stated “why” - the reason the business wants to transform c) educate leaders and departments of the importance of change (often lack a sense of urgency) d) establish dedicated funding to the transformation efforts e) separate program efforts from business-as-usual (BAU) workloads and organization.
To many the term digital transformation has entered buzzword territory. What does it actually mean? At Turbine we use it as a term for the use of technology to improve performance and reach. Dealing with organizations at all levels of digital maturity our engagements span from advisory services in one area of a well defined digital strategy to designing and executing entire programs.
Our team members understand from operating experience how digital technologies are disrupting businesses. We have built, acquired and implemented technology that helped transform business models.
Our digital transformation operators generally focus on four areas - all of which must connect to your business strategy.
Customer Experience - We do not start with tools or specific technologies, but rather outcomes. Which problems can we solve for users? How do our solutions tie back to your unique value proposition? More often than not it is about becoming more customer-centric. Product and solutions often include; better self-service options. New levels of personalization. Improved e-commerce solutions. Reduced friction throughout apps and sites. Omnichannel solutions for seamless customer journeys. Customer relationship management.
Business Model Innovation - New entrants often challenge your existing business. Often it is not enough to digitally modify your existing business - you must also introduce new digital-first products, services and even businesses. Technology is simple - what makes change hard are factors like culture, change management, existing operations and the impact of disruption short term. At Turbine we help bridge the gap between having a digital transformation strategy and actually executing on it.
Operational Efficiencies - The right technologies can help you automate processes, reduce failure rates, speed up sales cycles and reduce your operating expenses. Delivering tangible business benefits that can be felt by the business and seen on your P&L is important, but what is critical is to translate these improvements into better customer experiences.
Enterprise Agility - Many mid-sized and large companies feel the need for speed. Our teams have operating experience from large and publicly traded companies. Bringing back agility is critical. At Turbine we help design and deliver improved methodologies, structures, tools and programs.